Tomasz Hermaniuk


Since the early nineties of the twentieth century in the international arena began the interest in the issues of sustainable consumption and production. Undoubtedly, an important category of products, which have a significant impact on the environment, are food products. The intensive agriculture focused mainly on performance and reduction of manufacturing costs leads inevitably to destructive actions that have measurable adverse effects on the environment.

The main aim of this paper is to present the results of consumer research concerning attitudes and opinions of customers towards organic food products. In a society the awareness of the importance of organic production for society is growing. However, the interest in organic products appears to be still relatively small. In these circumstances it seems to be important to discover and describe the factors which could potentially increase the interest of the costumers in organic food, which would lead to the growth in the demand for it. 

Full text: PDF


organic food, quality, marketing of food products, food industry, consumers' behaviour

JEL Codes

M3, R2, Q1


Cohn & Wolfe, 2010. Survey identifies varied green beliefs and behaviors among global consumers.

Food and Agriculture Organization of the United Nations, 2014a. Food and Nutrition in Numbers Retrieved from

Food and Agriculture Organization of the United Nations, 2014b. Statistical Yearbook. Europe and Central Asia food and agriculture Retrieved from

Hermaniuk, T., and Kawecka, A., forthcoming. Consumer attitude to the organic food products. Journal of Agribusiness and Rural Development.

Hjelmar, U., 2011. Consumers' purchase of organic food products. A matter of convenience and reflexive practices. Appetite, 56(2), 336-344. doi:

Hollender, J., and Breen, B., 2010. The Responsibility Revolution Takes Off The Responsibility Revolution: How the Next Generation of Businesses Will Win (pp. 1-20). San Francisco: Jossey-Bass.

Hughner, R. S., McDonagh, P., Prothero, A., Shultz, C. J., and Stanton, J., 2007. Who are organic food consumers? A compilation and review of why people purchase organic food. Journal of Consumer Behaviour, 6(2-3), 94-110. doi:

Iannuzzi, A., 2012. Greener Products: The Making and Marketing of Sustainable Brands. Boca Raton, Florida: CRC Press.

Inspekcja Jakości Handlowej Artykułów Rolno-Spożywczych, 2013. Raport o stanie rolnictwa ekologicznego w Polsce w latach 2011-2012 Retrieved from

Kowalska, A., 2010. Jakość i konkurencyjność w rolnictwie ekologicznym. Warszawa: Difin.

Łuczka-Bakuła, W., 2013. Rozwój rolnictwa ekologicznego na tle wsparcia w ramach PROW 2004-2006 i PROW 2007-2013. Journal of Agribusiness and Rural Development, 4(30), 161-175.

Łuczka-Bakuła, W., and Smoluk-Sikorska, J., 2009. Poziom i zróżnicowanie oferty asortymentowej żywności ekologicznej w dystrybucji specjalistycznej Journal of Research and Application in Agriculture Engineering, 54(3), 191-195.

Smoluk-Sikorska, J., 2010. The condition of organic farming and market of its products in the European Union. Journal of Agribusiness and Rural Development, 4(18), 87-95.

Urząd Ochrony Konkurencji i Konsumentów, 2014. Informacja z kontroli jakości i prawidłowości oznakowania produktów rolnictwa ekologicznego Retrieved from

Willer, H., and Lernoud, J., 2013. Current Statistics on Organic Agriculture Worldwide: Organic Area, Producers and Market In H. Willer, J. Lernoud and L. Kilcher (Eds.), The World of Organic Agriculture. Statistics and Emerging Trends 2013. FiBL- IFOAM Report (pp. 36-128). Frick & Bonn: FiBL & IFOAM.