Analele stiintifice ale Universitatii “Al.I. Cuza” din Iasi. Stiinte economice / Scientific Annals of the "Al. I. Cuza"

Ham, Marija, Josip Juraj Strossmayer University of Osijek, Croatia

• Early Bird - Management, Marketing and Communication
  FACTORS INFLUENCING THE IMPLEMENTATION OF UNCONVENTIONAL MARKETING IN CULTURAL INSTITUTIONS – EVIDENCE FROM CROATIA
  Abstract  PDF