IVANOVA, Marusya, D. A. Tsenov Academy of Economics – Svishtov, Bulgaria
-
Vol 59, No 2 (2012) -
A BENEFIT-BASED APPROACH FOR INCREASING THE EFFECTIVENESS OF PROMOTIONS
Abstract PDF
ISSN: 2068–8717
Author Details
ISSN: 2068–8717
Analele stiintifice ale Universitatii “Al.I. Cuza” din Iasi. Stiinte economice / Scientific Annals of the "Al. I. Cuza"
Font Size
Current Issue
INDEXED/ABSTRACTED in
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
ISSN: 2068–8717